Why we needed a completely new solution
Health Pak has long pushed the development of innovative recycled and recyclable packaging such as eco.logic bottles and processes such as the Back to Base soap recycling, but we also believe we now need a product that matches the reality of guests’ demands for high-quality cosmetic products that provide a great consumer experience - without the waste.
Every Ecostick uses
95% less packaging than a bottle or tube
plastic bottles take between
450-1000 years to break down
How ecostick will reduce waste
Ecostick is unique in that it’s the only paper-based material that’s able to hold a liquid long-term without leakage. Ecostick’s material also contains an additive which allows the super thin plastic lining to break down in landfill faster than standard plastic that can take hundreds of years.
There are three main components to how this works:
- The ecostick material: This is almost exclusively paper and so is able to biodegrade in any landfill. The thin layer of plastic coating that’s used wouldn’t degrade in landfill because of the lack of sunlight or oxygen, so our additive is designed to a) help start the process of breaking it down, and b) work like a pheromone for microbes which then start eating it as if it was organic waste.
- The packaging line: The way the material is handled and filled contributes to how it is able to contain liquids such as shampoo and soap without leakage.
- The cosmetic products: The liquids that go into the ecosticks are quality cosmetic products but with intellectual property characteristics that another shampoo wouldn’t have that allow them to go into a paper sachet and not leak.
replace over 16,000,000 bottles annually
Guest experience compared to bottles & tubes
Guests simply love the idea and the innovation behind it. Unlike dispenser systems, which are not well regarded by Kiwis and Australians, the ecostick is seen as new and clever.
Display and functionality were always going to be of the utmost importance in bringing a new packaging product to market. Ecosticks needs to have the wow-factor when it comes to providing guests with a great experience at their accommodation while also providing the environmental story of why it is important and different.
The result is to use a ceramic tube with a bamboo lid to contain and display the sticks in the bathroom and introduce a bamboo tray to contain the tube alongside the other products in the range.
The ceramic tube also carries information about how ecostick works as well as a QR code that directs to our new website onelessbottle.co.nz which explains why the accommodation provider is offering the product.