2017. Forest & Bird 2.0, aka HUIA Forest & Bird

Published on Mar 15, 2017

When you redesign something as successful as our Forest & Bird range (we raised over $43,000 for Forest & Bird), you want to make very sure that you are improving it. That's why, we worked with Flox, one of New Zealand's best loved contemporary artists, to develop our new look. The new packaging design is based around FLOX’s Huia Wreath artwork, which depicts the now extinct Huia and its contemporary cousin of the iconic Tui. The beautiful artwork of the Tui with the now extinct Huia should serve as a constant and poignant reminder that we all need to care for mother nature.